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May 2025

Hit by the Google I/O AI Update Tidal Wave
Just as I was starting to feel somewhat comfortable with the current state of AI, Google I/O hit like a tidal wave.
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Matt Wilkinson
My Commitment to Stop Making Made-Up Content for Made-Up People
Midway through a fireside chat with Ann Handley at The Uprising 2025, Mark Schaefer leaned in, hands open, and said:
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Matt Wilkinson
Authenticity Over Algorithms: The Uprising 2025’s Marketing Wake-Up Call
They say never meet your heroes, but when you’re meeting them at Mark Schaefer’s The Uprising, the saying couldn’t be further from the truth.
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Matt Wilkinson

April 2025

Supercharge Persona Development with AI
Few tools are as foundational, or as frequently forgotten about, as personas.
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Matt Wilkinson
Governing AI Responsibly
AI is being woven into the fabric of decision-making - influencing outcomes in everything from how marketers generate content to how cancer is…
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Matt Wilkinson
Rethinking Engagement for the AI Era
Last week at SAMPS Europe 2025, I had the privilege of speaking alongside some of the sharpest minds in scientific marketing.
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Matt Wilkinson
Prompting For Performance
Last week, I had the honour of leading a workshop with Matt Sankary of ShipMoney at the AKAM (Association for Key Account Management) annual meeting…
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Matt Wilkinson

March 2025

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